Capturing consumer imagination in the physical space.
Sony knew people would fall in love with its products. They just needed to take one for a spin. From VAIO laptops and HDTVs, to home and personal audio, the consumer electronics heavyweight wanted shoppers to get hands-on with its offerings at retail.
EFM created new ways for consumers to stop, look, and engage with Sony products in direct and channel retailer locations nationwide. Partnering with Sony retail teams, we launched in-store experiences that delivered on the brand’s promise to inspire curiosity from coast to coast.