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Capturing consumer imagination in the physical space.

Sony knew people would fall in love with its products. They just needed to take one for a spin. From VAIO laptops and HDTVs, to home and personal audio, the consumer electronics heavyweight wanted shoppers to get hands-on with its offerings at retail.

EFM created new ways for consumers to stop, look, and engage with Sony products in direct and channel retailer locations nationwide. Partnering with Sony retail teams, we launched in-store experiences that delivered on the brand’s promise to inspire curiosity from coast to coast.

 
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Retail Strategy

Retail Campaigns

Product Launches

Graphic Production

Native Applications

Packaging Design

Video Production

Photography

Store-in-store Assets

Design

Content Development

POS Materials


 
 
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No task too small, no challenge too great

In the world of retail, change is a constant. Whether it’s the holidays or back to school, each season comes with new products, audiences, and challenges. Our team built everything from full campaigns, to seasonal refreshes and quick updates, collaborating regularly with Sony stakeholders across all product categories. Together, we set up an efficient, standardized process to support even the most last-minute of requests and ensure no details were missed–year after year.

 
 
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Digital-first shopping experiences

We developed interactive applications for inline and endcap displays that invited shoppers to explore VAIO laptops, Sony Headphones, and more. Learning from every click, touch, and swipe, we continually refined the experience over multiple seasonal and campaign refreshes. Each iteration designed to meet the needs of retailers and users.

 
 
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Spectacular sights and sounds

Beautiful displays aren’t always enough to draw shoppers in and tell the full story. From custom audio tracks to edited music video assets, we produced a wealth of audiovisual content to truly immerse customers in Sony retail experiences.

 
 
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A partnership full of possibilities

Sony was always looking for opportunities to better serve customers, and never shied away from picking our brains. As trusted partners tuned into the brand and its audience, we served as an innovation lab for updates to existing displays, new conceptual ideas, and everything in-between.

 
 
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When it all comes together

Partnerships are built on trust. EFM became the extended retail team for Sony because the brand knew it could depend on us to exceed expectations–every single time. Stepping into a store, there’s no better feeling than seeing all your hard work come alive for captivated audiences. 

 
 
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Results


 

780+
Creative assets
developed

6
Retail campaigns executed

26 
Retail applications
launched

14
Product videos produced 

 
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