Paving the way for safer driving.
Lytx was on a mission: to make the road safer for fleet businesses and their drivers. With decades of expertise and their innovative DriveCam®, the leader in fleet safety technology constantly evolved their offerings to meet the ever-changing demands of the industry. This was great for clients. Not so much for sales and marketing teams trying to speak consistently to the brand and its solutions. Entrusted with getting everyone reading from the same script, EFM helped Lytx tell the right stories in the right way—even as those stories continue to shift—so they can close deals with potential clients at every turn
Content & Messaging