A new generation of Vegas travelers inspired to dream.
Today’s travelers expect more. Upscale amenities. The latest attractions. Seamless, tailored experiences. Despite continually updating its offerings, The Mirage Hotel & Casino just couldn’t shed its reputation as your grandparents’ version of Vegas. To attract modern visitors demanding to be impressed, the original icon of The Strip needed to reinvent itself.
EFM rebranded The Mirage around attainable aspiration and invited audiences to Dream With Your Eyes Open™. As agency of record, we set a new standard for the brand–creatively and strategically. Then, we brought it all to life. Digital activations, dynamic landing pages, on-site signage, and more. All made to evoke the property’s sense of wonder and promise of the unexpected.
For the first time in over a decade, The Mirage could inspire potential guests to imagine their own personal Las Vegas paradise.
Customer & Market Intelligence
Messaging & Content Strategy