Shining new light on the world of Sony α.
Sony α cameras capture beautiful moments. Stunning images. Breathtaking videos. Life through the eyes of photographers around the globe—amateur and professional. All these unique perspectives, and Sony was the common thread behind them all.
EFM saw the chance for Sony to tap into a wealth of content, and built Sony α Universe to capitalize. For the brand, the platform offered a way to curate and showcase everything from Sony Artisan content, such as photography, travel stories, and tips for shooting, to social posts created by Sony α users worldwide. On the other hand, visitors arrived at a digital community where they could find inspiration, learn new skills, and keep up with the latest information on Sony α products.
The first website of its kind in the space, Sony α Universe gave artisans, hobbyists, and amateurs equal footing to interact as fellow photography enthusiasts, while weaving their stories into the larger Sony narrative.
Web & Digital Design
Content & Messaging
User Generated Content
Social Media Integration
Tracking & Analytics