Getting in step with what makes Good Feet different.
A national leader in personally fitted arch supports, The Good Feet Store had built a committed following based on their TV ads featuring customers sharing their own Good Feet stories. And our own research confirmed people place a high priority on hearing how others who faced the same pain found relief.
Still, some key elements of why the product works and what to expect once in-store didn’t always shine through in their previous spots. After more than three years of the same campaign, it was time to rethink their storytelling.
EFM worked hand-in-hand with The Good Feet Store to identify what elements of the campaign were working and which needed a fresh approach. The end result was a new set of Good Feet stories designed to deliver more critical information and engage more audiences, without giving up the intimacy and relatability of a story well-told.
Video & Motion