A whole new side to Digital Paper.
Sony needed a way to show off its revamped Digital Paper in action. After all, when the goal is getting professionals to rethink how they create and handle documents, seeing is believing. Teaming up with key stakeholders on the brand and retail side, EFM executed a full-scale photoshoot with this unique product at the center of it all. From planning, to shooting on location, down to post-production, we produced an extended library of imagery and video assets—everything Sony would need to make Digital Paper shine.
Web & Digital Design
Content & Messaging
Photography & Video
Video & Motion