Ballast Point
Project Name
Behind the Brewery Videos
Industry
B2C - Food & Beverage
Category
Video Production
Timeline
1 month
Overview
Revealing the stories inside every brew.
A lot went into crafting a signature beer at Ballast Point. And the most remarkable ingredients are the stories behind it all. Amidst rapid expansion, Ballast Point needed to connect with new audiences while staying true to their ethos of great beer, good people, and authentic storytelling. We were responsible for all production including coordination, filming B-roll, interviewing, and editing. EFM tapped into the brewery’s history and culture to uncover their most compelling narratives and share them with beer lovers everywhere. We interviewed just about everyone, from the founders and master brewers, to chemists and distributors, down to tasting room regulars. Translating days of captured footage into evocative short films, we told the story of Ballast Point in the words of those closest to the journey.
Outcomes
Bring the craft to the screen.
We produced a series of documentary-style brand films that captured the people, passion, and craftsmanship behind Ballast Point's most iconic beers. From the meticulous hop selection process in Yakima, Washington to the story behind the legendary Sculpin IPA, each film offered an authentic look at the dedication that defines the brewery. By transforming Ballast Point's culture into compelling visual stories, we helped the brand strengthen its connection with longtime fans while inviting new audiences to experience the heart behind every brew.
