Microsoft

We transformed retail demo experiences for Microsoft.

Project Name

Retail Demo Experience Applications

Industry

B2C - Consumer Electronics

Empowering retail success.

Thousands of PCs are in stores worldwide. Each with the potential to educate shoppers, cement buyer confidence, and shape purchase decisions. Microsoft wanted to help their global ecosystem partners make the most of display PCs and looked to do so with their own proprietary content platform. With the Microsoft Retail Demo Experience (RDX), the tech giant could provide retailers and OEMs a solution that was universal, always up-to-date, and intuitive to use. RDX soon became ideal for landing scalable, self-guided experiences at retail. And managing such a robust offering requires the right team behind the scenes. As a Microsoft Preferred Supplier, EFM leads creative development and ongoing strategy for all things RDX. Our agency works year-round with Microsoft and their partners to meet evolving customer expectations and influence decision-making on the sales floor.

Outcomes

Delivering the best customer experiences at retail.

Over the course of a decade, our partnership with Microsoft has grown from supporting a single retail application to leading creative strategy and ongoing development for the entire Retail Demo Experience (RDX) ecosystem. Today, EFM collaborates with Microsoft and OEM partners worldwide to create interactive experiences, launch retail campaigns, develop partner enablement resources, and continuously evolve the platform for modern retail. Most recently, we led a complete redesign of the Retail Demo Experience itself. By simplifying the user experience, aligning messaging and value propositions across Microsoft and its partners, and streamlining the overall customer journey, we created a more intuitive platform that helps shoppers explore products with confidence while giving partners a consistent framework for showcasing their devices. Beyond the customer experience, we continue to shape the future of RDX through new product launch content, content management tools, retailer training materials, and ongoing platform enhancements. From Windows and Microsoft 365 experiences to contactless retail solutions and global OEM launches, our team helps ensure RDX remains scalable, relevant, and ready for what's next.

Decade of deployment & oversight with RDX Team

Over 60 applications deployed

54M sessions per week

9 sessions per second

65 countries

17,000 stores

32 languages

260,000 devices