Microsoft Surface
Project Name
Amazon A+ Content
Industry
BTC - Consumer Electronics
Category
Go To Market
Timeline
4 months
Overview
Designing a digital shelf worthy of the hardware.
Every Surface product Microsoft brings to market lands in places where shoppers can actually buy it. For millions of Amazon customers, that means Amazon A+ Content with images, copy, and comparison charts turn a product page into a reason to trust their purchase. We worked directly with Microsoft's Surface team to plan what each product needed, designed the visual assets, wrote the copy, and kept the whole operation organized as products moved through their final release pipeline. Assets often arrived only weeks ahead of launch, so our team built a process that could absorb the pressure without slipping on quality. Coordinating across products, teams, and deadlines that rarely line up neatly.
Outcomes
Precision at scale, on a deadline.
Across our partnership, we delivered all the assets necessary for a successful holiday product launch. This accounted for every product in the lineup represented with Microsoft's current brand standards, launched on schedule. What could have been a bottleneck became a repeatable system that we were able to pick up for additional refreshes and launches.
4,500 Surface Assets Delivered
