Lenovo

We gave Lenovo a way to out-play on the retail floor.

Project Name

Digital Retail Experiences

Industry

B2C - Consumer Electronics

Creating a retail experience that stands apart.

In retail, every PC competes for the same attention. Yet most OEMs rely on the same Microsoft Retail Demo Experience, making it difficult to showcase what truly sets their devices apart. Lenovo wanted a more engaging way to highlight its unique innovations and give shoppers a reason to choose its products over the competition. As a trusted creative partner within the Microsoft Retail Demo Experience ecosystem, EFM collaborated with Lenovo to design custom, interactive experiences that transformed retail devices into immersive product demos, bringing Lenovo's technology to life directly on the retail floor.

Outcomes

Turning product features into interactive experiences.

We developed a suite of custom experiences that allowed shoppers to experience Lenovo's innovations firsthand. Interactive demos showcased immersive display technology, webcam capabilities, innovative cooling systems, Smart Connect app features, and device performance through an FPS benchmark tool. By moving beyond traditional feature callouts, Lenovo gained a differentiated retail experience that highlighted the unique value of its devices while remaining seamlessly integrated within Microsoft's Retail Demo Experience platform.