Intuit TurboTax

We helped Intuit's team test smarter under deadline, then think bolder beyond it.

Project Name

Personalized Modules & UI Explorations

Industry

B2C - SaaS

Helping great products get even better.

Millions of people rely on TurboTax every year, but even category leaders need fresh perspectives to keep improving. Tackling tight production timelines and reimagining key customer experiences, Intuit turned to EFM to help move ideas from concept to execution. Working alongside Intuit's creative and UX teams, we delivered both high-volume marketing assets and strategic design explorations. We brought outside thinking that complemented their internal team's expertise while keeping pace with demanding timelines.

Outcomes

Fresh thinking at every stage of the customer journey.

When Intuit needed to launch personalized experiences ahead of tax season, we designed and wrote nearly 30 modular webpage variations for A/B testing across desktop, tablet, and mobile. Delivered in just 20 days, the work gave the team the assets they needed to optimize messaging and launch testing on schedule. Beyond production, Intuit also challenged us to rethink the TurboTax digital experience itself. Collaborating directly with their UX leadership, we explored new approaches to the homepage and pricing experience—reorganizing content, introducing interactive concepts, and pushing beyond incremental improvements. While not every idea was intended for implementation, the work helped the team look at familiar problems through a new lens and sparked new conversations about the future of the product.