Microsoft M365 Copilot

We made Copilot feel approachable, one story at a time.

Project Name

Social Video Series

Industry

B2C - AI Technology

Helping everyday users learn the power of Copilot.

As Microsoft introduced Copilot to consumers, the opportunity was to show how it could make everyday life easier. Rather than traditional product tutorials, Microsoft wanted engaging, social-first videos that demonstrated Copilot through relatable scenarios like vacation planning, crafts, and party planning. EFM partnered with Microsoft to produce an ongoing educational video series that made AI feel accessible and approachable. By blending on-camera storytelling with live product demonstrations, we transformed complex features into content people actually wanted to watch.

Outcomes

Building a scalable content engine for Copilot.

Over the course of the one-year program, we produced approximately three videos each week covering Copilot within M365 applications including Word, Excel, PowerPoint, Outlook, OneNote, and the standalone Copilot app. As the content matured, we evolved from introductory tutorials to more advanced conversational prompting techniques, helping viewers build confidence with AI over time. When the program transitioned to a new production model a few month in, EFM expanded its role to lead scriptwriting, screen recordings, casting, and production. The result was a polished series with fast client reviews, high production quality, and a streamlined workflow that continues to support Microsoft's evolving consumer education efforts.

92 YouTube Videos

24 YouTube Shorts

173 Unique Thumbnails

340,000 Views… and counting