Rady Children’s Hospital
Project Name
Integrated Campaign
Industry
B2C - Healthcare
Category
Go To Market
Timeline
3 weeks
Overview
Illuminating tales of Healthier Ever After.
For decades, Rady Children’s Hospital has provided life-changing pediatric care for families in the San Diego region. After receiving their best rankings ever from U.S. News & Report, it was time the rest of the country understood what locals already knew—world-class healthcare happens here. Rady Children’s called on EFM to deliver a fully integrated campaign for regional and national audiences. The catch? Everything needed to go live in just 3 weeks. Running at a record pace from initial concepts to final files, we moved in close collaboration with our client’s internal marketing team. The result was a bold and colorful campaign that shines a spotlight on leading Rady characters and their stories of “Healthier Ever After.”
Outcomes
A Campaign That Became Part of the Brand
Launching across out-of-home, print, digital, and social media, the campaign elevated Rady Children's national reputation while creating an emotional connection through the real patients, doctors, and caregivers who make the hospital extraordinary. Originally developed as a rapid-response initiative, the campaign's success led it to become an evergreen platform that continues to support fundraising, awareness, and the organization's evolving brand.
